Journalistic role conceptions based on the role theory

Abstract

This study introduces the role theory and journalistic role conceptions based on the role theory. Upon this framework, the study surveys 280 Vietnamese journalists to understand their conceptions about the professional roles. The results show that their role conceptions are universally alike about the work in the categories of interventionist, watchdog, loyalist, civic, infotainment, service. Employing the sociology of mass media approach, the results are fruitful in extending the theories about the global media system and media culture in diversified contexts.