Factors affecting the behavioral intention to use the metro: A study in Ho Chi Minh City

Abstract

This study aims to explore the factors influencing<br />individuals' intention to use the metro system in Ho Chi Minh City, in the context of the city's gradual implementation of this new form of public transportation. The research is based on the Theory of Planned Behavior (TPB). Data were collected from 286 residents living and working in Ho Chi Minh City using purposive sampling and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that attitude, subjective norms, and perceived behavioral<br />control have significant positive effects on behavioral intention, while personal norms do not show a significant impact. Environmental concern indirectly influences behavioral intention through the core components of the TPB. These findings suggest that communication strategies aimed at enhancing environmental awareness and shaping positive social norms are crucial to encouraging the public to adopt metro usage.