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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
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18 (1) 2023
18 (1) 2023
Published:
2023-04-28
Bài viết
The influence of green marketing mix on green purchase decision: An empirical study in Vietnam
Văn Đức Chí Vũ, Nguyễn Viết Bằng
160-172
PDF (Vietnamese)
Panic buying behavior of consumers in Ho Chi Minh City during the Covid-19 pandemic
Thái Trí Dũng, Nguyễn Quốc Huy, Nguyễn Thị Quỳnh Mai, Phan Thị Hiếu, Đặng Thị Thanh Hằng, Bùi Thị Thanh Khanh
146-159
PDF (Vietnamese)
The impacts of social commerce features on fashion online repurchase intention
Nguyễn Thanh Vương, Phạm Quốc Trung
128-145
PDF (Vietnamese)
The effect of organizational justice on job performance: The mediating role of job engagement
Vũ Quốc Thông, Trần Phạm Khánh Toàn
109-127
PDF (Vietnamese)
Celebrity endorsement impacting consumer attitude and purchase intention: The mediating role of parasocial interaction
Nguyễn Hoàng Sinh, Nguyễn Minh Hiền
92-108
PDF (Vietnamese)
The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic
Nguyễn Thị Hồng Nguyệt
79-91
PDF (Vietnamese)
The impact of digital marketing on the business performance of business individuals in Ho Chi Minh City
Lê Thị Tuyết Thanh, Lê Thị Khánh Tường, Trần Thanh Nam
66-78
PDF (Vietnamese)
Impact of leadership competencies on organizational learning and organizational performance in the tourism sector
Mai Ngọc Khương, Nguyễn Thị Hồng Vân, Đỗ Thanh Tùng
50-65
PDF (Vietnamese)
Factors influencing entrepreneurial intentions of students of Kien Giang University
Nguyễn Thị Mỹ Linh, Trần Thị Huỳnh Lê, Lê Phương Ngọc Hiền, Nguyễn Hoài Thương, Nguyễn Thị Thúy An
35-49
PDF (Vietnamese)
Intellectual capital, corporate governance and corporate social responsibility in Vietnam
Vân Thị Hồng Loan, Võ Hồng Đức, Hoàng Thị Thu Hiền, Trần Phú Ngọc
21-34
PDF (Vietnamese)
Employee motivation and job performance: The mediating role of organizational citizenship behavior
Nguyễn Ngọc Duy Phương, Mai Thanh Hoài, Nguyễn Hồng Huân
5-20
PDF (Vietnamese)
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