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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
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18(3)2023
18(3)2023
Published:
2023-08-18
Bài viết
Effects of organization structure on work motivation, engagement and job performance of public medical staff in The Mekong Delta Region
Lý Khoa Đăng, Mai Ngọc Khương
5-17
PDF (Vietnamese)
The influence of entrepreneurship education, self-efficacy, on the entreprenerial intention of tourism students
Trịnh Thị Hà
18-31
PDF (Vietnamese)
Influence of marketing mix on customer satisfaction and loyalty about food service in Ho Chi Minh City
Nguyễn Hải Quang
32-44
PDF (Vietnamese)
Beverage product packaging color affects the impulse buying behavior of consumers at convenience stores in Ho Chi Minh City
Nguyễn Nhật Đình Duy, Hoàng Cửu Long
45-63
PDF (Vietnamese)
Factors affecting the decision to choose e-commerce platform of consumers: The difference between generation Y & Z
Nguyễn Hồng Quân, Lý Thị Thu Trang
64-80
PDF (Vietnamese)
The impact of customer experience on customer loyalty: Evidence from low-cost airlines in Ho Chi Minh City
Bùi Nhất Vương, Nguyễn Thị Kim Ngân, Lê Thị Châu Kha, Nguyễn Mai Duy
81-93
PDF (Vietnamese)
Detect aspects affecting online customer service quality based on unstructured data mining
Lê Triệu Tuấn, Phạm Minh Hoàn
94-107
PDF (Vietnamese)
Relationship among delivery service quality, customer satisfaction and customer loyalty in e-retailing at Can Tho City
Lê Trung Ngọc Phát, Từ Thị Như Ý, Nguyễn Kim Hạnh
108-122
PDF (Vietnamese)
Relationship between brand trust and positive electronic word-of-mouth intention
Phan Tấn Lực
123-134
PDF (Vietnamese)
Applying B-score model to analyze factors affecting financial risk at medical companies listed on Vietnam’s stock market
Vũ Thị Hậu
135-146
PDF (Vietnamese)
Factors affecting doctors’ intention to continue working after retirement in the hospitals in Ho Chi Minh City
Phạm Thị Thúy Hằng, Bùi Thị Ngọc Bé
147-161
PDF (Vietnamese)
Factors affecting the adoption of electronic word-of-mouth on the online travel agencies
Hoàng Thị Phương Thảo, Trần Diệu Hằng
162-174
PDF (Vietnamese)
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