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18(3)2023

Published: 2023-08-18

Effects of organization structure on work motivation, engagement and job performance of public medical staff in The Mekong Delta Region

Lý Khoa Đăng, Mai Ngọc Khương

5-17
- PDF (Vietnamese)
The influence of entrepreneurship education, self-efficacy, on the entreprenerial intention of tourism students

Trịnh Thị Hà

18-31
- PDF (Vietnamese)
Influence of marketing mix on customer satisfaction and loyalty about food service in Ho Chi Minh City

Nguyễn Hải Quang

32-44
- PDF (Vietnamese)
Beverage product packaging color affects the impulse buying behavior of consumers at convenience stores in Ho Chi Minh City

Nguyễn Nhật Đình Duy, Hoàng Cửu Long

45-63
- PDF (Vietnamese)
Factors affecting the decision to choose e-commerce platform of consumers: The difference between generation Y & Z

Nguyễn Hồng Quân, Lý Thị Thu Trang

64-80
- PDF (Vietnamese)
The impact of customer experience on customer loyalty: Evidence from low-cost airlines in Ho Chi Minh City

Bùi Nhất Vương, Nguyễn Thị Kim Ngân, Lê Thị Châu Kha, Nguyễn Mai Duy

81-93
- PDF (Vietnamese)
Detect aspects affecting online customer service quality based on unstructured data mining

Lê Triệu Tuấn, Phạm Minh Hoàn

94-107
- PDF (Vietnamese)
Relationship among delivery service quality, customer satisfaction and customer loyalty in e-retailing at Can Tho City

Lê Trung Ngọc Phát, Từ Thị Như Ý, Nguyễn Kim Hạnh

108-122
- PDF (Vietnamese)
Relationship between brand trust and positive electronic word-of-mouth intention

Phan Tấn Lực

123-134
- PDF (Vietnamese)
Applying B-score model to analyze factors affecting financial risk at medical companies listed on Vietnam’s stock market

Vũ Thị Hậu

135-146
- PDF (Vietnamese)
Factors affecting doctors’ intention to continue working after retirement in the hospitals in Ho Chi Minh City

Phạm Thị Thúy Hằng, Bùi Thị Ngọc Bé

147-161
- PDF (Vietnamese)
Factors affecting the adoption of electronic word-of-mouth on the online travel agencies

Hoàng Thị Phương Thảo, Trần Diệu Hằng

162-174
- PDF (Vietnamese)