DEVELOPING A SHORT SUPPLY CHAIN OF AGRICULTURAL PRODUCTS IN QUANG NGAI PROVINCE

Abstract

The article presents an overview of the theoretical basis of supply and short-supply chains. A short food supply chain is minium number of participants in the supply chain with 3 main characteristics: (1) Geographic distance: measured by the distance between producers and consumers; (2) the number of intermediaries participating in the chain and (3) the connection and interaction between consumers and producers. In addition, the authors also analyzed the current status of the agricultural product supply chain in Quang Ngai province. The farm product supply chain in Quang Ngai province has the limitations of following the traditional model with many layers and intermediate stages, consumers can't interact directly with agricultural producers; Agricultural producers must independently deal with price fluctuations, supply and demand, and invest capital to implement technological innovation. The authors propose a cooperative-centered short supply chain model of agricultural products to overcome the limitations of the old supply chain and better meet market needs.