STRATEGY FOR SUSTAINABLE TOURISM DEVELOPMENT IN LY SON DISTRICT, QUANG NGAI PROVINCE TO THE YEAR 2030

Tóm tắt

The aim of this study is to evaluate the current state of tourism in Ly Son district, Quang Ngai province, and identify external factors influencing its development. Based on this assessment, the study proposes strategies for the sustainable development of tourism in the region. A qualitative research approach was employed, utilizing synthesis and analysis techniques in conjunction with the SWOT matrix method to formulate strategic recommendations. The research identifies three principal strategies: revitalizing traditional cultural activities that have faded over time to enhance tourism offerings; recruiting and training both new and existing local human resources for the tourism sector; and investing in advanced technologies for the sustainable exploitation of water resources. The findings are expected to support tourism authorities in Ly Son in developing informed and effective policies for long-term tourism sustainability. A notable limitation of this study is the absence of primary data collected from local residents, tourists, and tourism stakeholders; instead, the analysis relied on existing historical data. The results from this study will provide insight into the current state of tourism in Ly Son, helping managers and policymakers develop sustainable development strategies for the local tourism industry in the future.