RESEARCH TRENDS ON ENVIRONMENTAL SUSTAINABILITY IN RURAL TOURISM: A BIBLIOMETRIC APPROACH

Tóm tắt

This study aims to explore the research trends on environmental sustainability in rural tourism using a bibliometric approach. The study employs the VOSviewer software to conduct author keyword co-occurrence analysis, co-citation analysis, and bibliographic coupling analysis on 919 articles published in English-language journals from the Scopus database. These methods are chosen to provide a comprehensive view of the field's intellectual structure, core themes, influential works, and emerging topics, in line with the research objective. The author keyword co-occurrence analysis reveals eight research themes reflecting the multifaceted nature of sustainable rural tourism, including community involvement, ecotourism, organic farming, cultural heritage management, and post-COVID-19 recovery. The co-citation analysis identifies five foundational research clusters, focusing on integrated rural tourism, agritourism sustainability, destination competitiveness, tourist segmentation, and rural tourism development. The bibliographic coupling analysis highlights six emerging research topics, bridging tourism with sustainable resource management, community resilience, and integrative planning. The findings can guide scholars, practitioners, and policymakers in developing innovative solutions and holistic frameworks to foster sustainable rural tourism development.