DEVELOPMENT OF AGRI-TOURISM AND LOCAL SPECIALTY PRODUCTS IN DA NANG: POTENTIAL AND SUSTAINABLE DEVELOPMENT DIRECTIONS

Tóm tắt

The trend of agri-tourism, particularly focused on local specialty products, is increasingly popular as contemporary tourists are not only seeking traditional destinations but also desiring experiences that are closer to nature and local culture. Agri-tourism offers an opportunity for travelers to explore rural areas and learn about the production, processing, and consumption of locally unique agricultural products. This study aims to assess the potential of local agricultural specialty products in Da Nang, surveying tourists, with 349 valid responses analyzed to identify their demand and preferences for these local products. The research findings will provide a comprehensive insight into agri-tourism focused on local specialties, thereby proposing sustainable development solutions for Da Nang’s agri-tourism, contributing to enhanced economic value and environmental sustainability.