CONFIDENCE-MODEL FOR TOURISM COOPERATIVE NETWORKS TO FOSTER RESILIENT VALUE CO-CREATION IN THE DESTINATION

Tóm tắt

This study proposes and empirically explores the Confidence-Model—a conceptual framework designed to strengthen destination resilience through cooperative tourism networks and value co-creation. Against the backdrop of growing multi-hazard vulnerabilities in regions like Bến Tre, Vietnam, the model integrates five foundational elements of the tourism value chain: water, nutrition, energy, interaction, and knowledge. Through a comprehensive literature review, bibliometric analysis, and expert validation, the study positions destination resilience not as a reactive response but as a proactive, networked capacity to adapt, innovate, and thrive. Expert interviews conducted in Bến Tre revealed strong alignment between the model’s core dimensions and local challenges, especially in decentralized water systems, food security, and knowledge-based tourism. The findings highlight the importance of trust-based stakeholder cooperation, digital infrastructure, and the “leisure sharing economy” as key enablers of resilience. As a strategic planning tool, the Confidence-Model offers practical pathways for redesigning tourism value chains in vulnerable destinations, bridging community-based practices with institutional frameworks. The research contributes to emerging discourses on regenerative tourism and proposes the Confidence-Model as both a governance innovation and a competitive branding asset for climate-impacted destinations in Southeast Asia.