Các yếu tố ảnh hưởng đến hoạt động quảng bá du lịch ẩm thực tại TP. Hồ Chí Minh

Abstract

The cuisine is an important factor in creating cultural identity and attractiveness for food tourism. Ho Chi Minh City (HCMC) has become an attractive destination for culinary tourists with the diversity and abundance of typical dishes. According to statistics of Ho Chi Minh City Department of Tourism in 2019, the contribution of the tourism industry accounted for 12.3% of GRDP, equivalent to 141 trillion VND. In which, revenue from international visitors accounted for nearly 68.12%, up 10.6% over the previous year. Culinary tourism is both a tool to promote tourism and prolong the stay of tourists, especially creating a uniqueness for the destination. The results of research on factors affecting culinary tourism promotion activities in Ho Chi Minh City
show that: Local culinary culture (with β’1 = 0.401), Service prices (β’3 = 0.339 ) has the greatest influence and Promotion activities (with β’4 = 0.264), Quality of culinary tourism services (β’2 = 0.181) affect the promotion of culinary tourism in Ho Chi Minh City. HCM. On the basis of practical research, the factors affecting the promotion of culinary tourism in Ho Chi Minh City, the article has proposed 04 implications for solutions to improve the promotion of culinary tourism in Ho Chi Minh City, Vietnam