TRENDS IN APPLYING UI AND UX IN TEACHING COMMERCIAL PRODUCT PACKAGING DESIGN

Abstract

This
paper
analyzes
the
emerging
trend
of
applying
UI
(User
Interface)
and
UX
(User
Experience)
in
the
 teaching
of
commercial
product
packaging
design‑an
area
increasingly
demanding
a
balance
between
 aesthetics
and
usability.
Through
practice‑based
research
and
content
analysis
methods,
the
study
highlights
 the
role
of
UI/UX
in
helping
students
develop
user‑centered
design
thinking,
aiming
for
optimal
user
 experiences
and
intuitive,
accessible
interfaces.
The
findings
indicate
that
integrating
UI/UX
principles
not
 only
enhances
the
visual
quality
of
packaging
designs
but
also
improves
clarity
in
information
delivery,
 interactivity,
and
evokes
positive
emotional
responses
from
consumers.
In
addition,
the
paper
proposes
the
 incorporation
of
modern
teaching
methods
into
the
educational
process,
such
as
the
use
of
digital
design
 tools,
real‑world
simulations,
and
practical
design
scenarios.
These
recommendations
aim
to
improve
the
 effectiveness
of
design
education,
enabling
students
to
engage
with
theoretical
knowledge
in
a
dynamic
way
 while
also
building
flexible,
applicable
skills
for
a
rapidly
evolving
commercial
design
environment
shaped
 by
technological
advancements
and
shifting
user
demands.