PRESERVING AND PROMOTING TRADITIONAL CULTURAL VALUES ‑ CREATIVE METHODS IN THE INCENSE MAKING VILLAGE OF QUANG PHU CAU, UNG HOA, HANOI

Abstract

In
today's
era,
thanks
to
the
development
of
science
and
technology,
countries
and
nations
around
the
world
are

increasingly
coming
closer
together,
making
traditional
cultural
heritage
the
center
of
attention.
For
culture
to

truly
become
the
"soul,"
connecting
tradition
and
modernity
requires
new,
effective,
and
innovative
approaches

to
preserving,
conserving,
and
promoting
the
beautiful
cultural
values
of
the
nation.
This
issue
has
become
an

urgent
concern
for
the
entire
Party,
the
whole
people,
and
the
community.
The
article
delves
into
the
geographical
location,
traditional
culture,
and
the
people
of
the
incense‑making

village
of
Quang
Phu
Cau,
Ung
Hoa,
Hanoi.
It
highlights
effective
and
practical
methods
for
maintaining
and

developing
traditional
crafts
that
are
closely
linked
to
the
cultural
and
spiritual
life
of
the
Vietnamese
people.
It

affirms
the
correct
and
creative
direction
of
the
local
Party
committee,
government,
and
people
in
preserving,

safeguarding,
 and
 promoting
 the
 traditional
 cultural
 values
 of
 the
 village
 in
 the
 face
 of
 the
 strong
 and

multifaceted
impacts
of
globalization
and
international
integration
today.