FACTORS AFFECTING THE FOREIGN CUISINE CONSUMER BEHAVIOUR OF DINERS IN HO CHI MINH CITY

Abstract

Culinary is a specific business which is influenced by many objective factors from the cultural, political, social environment and personal characteristics of consumers. Recently, Vietnamese diners, especially diners in Ho Chi Minh City tend to enjoy foreign cuisines from other countries that are being imported into Viet Nam. In the process of selecting foods, consumers can base their decision on a variety of different factors. The research was conducted to investigate the factors affecting the foreign cuisine consumption behaviour of diners in Ho Chi Minh City