RESEARCH ON FACTORS AFFECTING THE EFFICIENCY OF THE COLD SUPPLY CHAIN FOR FRESH AGRICULTURAL PRODUCTS IN VIETNAM

Abstract

The cold chain has the capability to maintain and control humidity, temperature, and other storage conditions for specific types of goods. Its primary objective is to ensure proper storage requirements and extend the shelf life of products before they are distributed to the market. The cold chain provides businesses with additional time for distribution and product delivery to consumers, thereby enhancing customer satisfaction. This study aims to identify the factors influencing the performance of the cold chain for fresh agricultural products in Vietnam. By surveying 117 enterprises, including cooperatives, logistics companies, processing enterprises, and product distributors, and analyzing data using statistical methods such as Cronbach’s Alpha, exploratory factor analysis (EFA), and linear regression, the study identifies three key factors that significantly impact cold chain efficiency: logistics infrastructure, market demand, and government policies and regulations. The findings provide valuable insights to support businesses in developing long-term and appropriate strategies to enhance cold chain efficiency and optimize costs.