APPLICATION OF BOSTON CONSULTING GROUP (BCG) AND HIERARCHICAL CLUSTER ANALYSIS IN COMPARATIVE ANALYSIS OF CONTAINER TERMINALS IN HAIPHONG CITY

Abstract

Haiphong is the city where large number of terminals locates with high speed of throughput increase in recent years, especially containerized cargoes. All the container terminals in Haiphong city locate on the Cam River bank from the city center to Dinh Vu, Lach Huyen area and this situation enhances the fierce competition between local competitors. The paper will perform a comparative analysis on the local container terminals with the application of Boston Consulting Group (BCG) and Hierarchical Cluster Analysis. The first methodology uses the terminals’ relative market share whereas the later use a set of major competitive factors in order to classify all competitors as well as provide an overview on the local container terminal industry