Creativity in Western culture – an economic perspective

Abstract

Creativity is one of the remarkable values of Western cultures (West Europe, North America). It is inherent in their thoughts and practices. Cultural creativeness is aligned with the two other essential factors, which are science-technology renovation and business creativity. Under the economic-production perspective, creativity is to bring in renovations in some or all aspects, from ideas, techniques, technology to management and production processes. All social and economic sectors can benefit from creativity. Whereas culture in the market process is considered the final source of consumption (for instance: films, pictures, newspapers, music, tourism, etc.) However, in the production process, culture is deemed an intermediate source of consumption.

In this article, with a view to highlighting creativity in Western culture from the economic perspective, pointing out the rigorous divergence between the Eastern and Western civilizations, the author attempts to discuss the following aspects:

- Creativity as a cultural category;

- Creativity assessment under the economic perspective,

- Competitive advantage of cultural creativity in a global economy.