Mô hình lý thuyết về ý định theo đuổi Chứng chỉ phân tích tài chính - CFA: Vai trò trung gian của sự sẵn sàng chi trả

Abstract

In the context of a competitive labor market and the increasing demand for standardized professional competence, the Certified Financial Analyst (CFA) certification is seen as a prestigious indicator of financial analysis and decision-making ability. However, pursuing a CFA is a high-cost, long-term, and significantly risky human capital investment. This paper develops a theoretical model to explain the intention to pursue a CFA by extending the Theory of Intentional Behavior with the variable "willingness to pay" as a financial commitment mechanism. According to the model, perceived risk, attitude, self-confidence, and perceived control over behavior directly impact intention. Perceived career benefits and subjective norms both directly impact intention and increase willingness to pay, and willingness to pay further reinforces intention. From the model, this paper proposes 11 hypotheses for a theoretical model explaining the intention to pursue a CFA.