FACTORS AFFECTING THE APPLICATION OF CUSTOMER ACCOUNTING IN VIETNAMESE GARMENT ENTEPRISES

Abstract

In the context of increasingly intense economic competition, one of the core objectives of businesses is to attract and retain profitable and high-value customers. Therefore, implementing customer accounting to identify, analyze, and evaluate customers is crucial for enterprises, including those in the garment industry. However, in practice, the application of customer accounting in businesses in general and garment enterprises in particular still faces many limitations. This article employs a quantitative research method to examine the factors influencing the adoption of customer accounting in garment enterprises. The results indicate that four factors enterprise size, intensity of competition, the involvement of accountants in strategic decision-making, and the level of information technology have significant impacts on the application of customer accounting in garment enterprises. Based on these findings, the article proposes several recommendations to help garment enterprises strengthen the adoption of customer accounting, thereby improving their financial performance.