Skip to main content Skip to main navigation menu Skip to site footer

20(6)2025

Published: 2025-08-13

Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City

Nguyễn Thị Thanh Huyền, Trịnh Thuỳ Anh, Dương Thị Thuỳ Trang, Hoàng Việt Linh, Hà Hoàng Minh Trang

3-20
- PDF (Vietnamese)
The influence of green marketing orientation on customer behavior - A study in the real estate sector in Vietnam

Nguyễn Thị Phương Thảo, Nguyễn Đoàn Bảo Uyên, Bạch Văn Lượng, Nguyễn Văn Anh

21-36
- PDF (Vietnamese)
The role of sequential mediating factors of knowledge and attitude affecting organic food consumption: SOR perspective

Trương Thị Hoàng Oanh, Võ Thị Như Ý, Đào Hồng Huệ, Trần Ngọc Hân, Phan Ngọc Trinh

37-51
- PDF (Vietnamese)
Acceptance of AI technology in retail: The case of Generation Z and Generation Y

Bùi Ngọc Tuấn Anh, Nguyễn Thiên Thy, Cao Thị Lan Anh, Phạm Ngọc Hải Yến, Nguyễn Dương Danh, Trần Viết Hảo

52-67
- PDF (Vietnamese)
The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency

Hoàng Văn Hảo

68-81
- PDF (Vietnamese)
The impact of ageism on job performance: The mediating role of occupational self-efficacy and the moderating role

Nguyễn Thanh Hùng

82-101
- PDF (Vietnamese)
The impact of characteristics and social influence on Ho Chi Minh City students’ intention to continue using ChatGPT based on the SOR framework

Lượng Văn Quốc, Lê Trọng Tuyến

102-118
- PDF (Vietnamese)