DEVELOPING E-COMERCE TECHNOLOGY INTEGRATION FOR DIGITAL BUSINESS MODELS IN THE FASHION INDUSTRY

Abstract

This study focuses on e-commerce technology integration with fashion digital business models. The fashion industry is adopting digital solutions; therefore, understanding how to integrate ecommerce technology to stay competitive and enhance customer experiences is crucial. This study evaluates delivery options, pricing systems, product quality, and customer assistance, as they affect e-commerce integration. This research examined 197 participants' data to identify key themes and correlations that drive fashion retail's digital revolution. The findings show that a lasting digital firm strategy requires solid e-commerce infrastructure, specialized customer service, and efficient logistical operations. Theoretically, cutting-edge e-Commerce technologies boost consumer satisfaction and corporate viability. Management implications also underline the need for deliberate technical investments and market-driven modifications. This research provides useful information for fashion companies using e-commerce technology to improve their digital business strategies and succeed in a competitive industry.