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12(03) 2025

Published: 2025-09-30

IMPACT OF CAPITAL, LABOR AND TOTAL FACTOR PRODUCTIVITY ON THE GROWTH OF THE INDUSTRIAL - CONSTRUCTION SECTOR IN DANANG CITY

Phạm Quang Tín, Trần Thế Tuân

1-11
- PDF (Vietnamese)
THE RELATIONSHIP BETWEEN MACROECONOMIC INDICATORS AND THE DEVELOPMENT OF CENTRAL BANK DIGITAL CURRENCIES

Nguyen Thi Mai Lan, Nguyen Duy Anh

12-25
- PDF
THE IMPACT OF OMNI-CHANNEL INTEGRATION ON CONSUMER ENGAGEMENT: A SUSTAINABLE FASHION CASE STUDY IN DANANG, VIETNAM

Phan Như Hiền, Lê Thị Thanh Xuân

26-39
- PDF (Vietnamese)
DEVELOPING E-COMERCE TECHNOLOGY INTEGRATION FOR DIGITAL BUSINESS MODELS IN THE FASHION INDUSTRY

Phan Cong Thao Tien, Le Ngoc Hao, Nguyen Thi Tuyet Nga

40-61
- PDF
FACTORS INFLUENCING GREEN COSMETICS CONSUMPTION BEHAVIOR OF YOUNG PEOPLE IN DANANG CITY

Phan Hoàng Long, Nguyễn Thị Mùi, Nguyễn Thị Trà My

62-76
- PDF (Vietnamese)
FACTORS INFLUENCING CUSTOMER LOYALTY TO GREEN BRAND PRODUCTS: THE CASE OF VINFAST’S PASSENGER TRANSPORTATION SERVICES

Do Huy Thuong, Nguyen Thi Phuong Hong, Nguyen Thi Bich Hong, Nguyen Viet Hoang, Le Nguyen Trieu Vi

77-96
- PDF
IMPACTS OF CORPORATE SOCIAL RESPONSIBILITIES TO PURCHASE INTENTION OF YOUNG PEOPLE TO SPORTSWEAR - THE MEDIATING ROLE OF BRAND IMAGE

Dương Thị Thúy Quỳnh, Ngô Thị Đắc Lợi

97-111
- PDF (Vietnamese)
FACTORS INFLUENCING CONSUMERS’ E-WASTE RECYCLING BEHAVIOR IN VIETNAM

Lê Đức Tiến, Võ Thị Nhật Hạ

112-131
- PDF (Vietnamese)
CUSTOMER-ORIENTED ORGANIZATIONAL CITIZENSHIP BEHAVIOUR: THE CASE OF FRONTLINE EMPLOYEES IN HOTELS

Nguyễn Thị Ngọc Ly, Trần Thị Kim Phương, Phạm Lưu Tường Vy, Hồ Hoàng Việt Thảo

132-152
- PDF (Vietnamese)