Some assessments on SHB’s performance in Cambodia market

Abstract

Vietnam has been deeply integrating into the world economy with the signing of a series of free trade agreements
(FTAs) as well as joining the common economic communities. Under these free trade commitments, member
countries will have to open up all service sectors with foreign ownership rising to 70%. In terms of banking
industry, in order to compete with international banks when market barriers are lifted, Vietnamese banks have to
become more efficiency. Conquesting ASEAN markets, where Vietnamese commercial banks have a competitive
advantage, will be the first step for international developing in the future. From this state of affairs, this paper will
analyze an example of a Vietnamese bank investing abroad, the case of SHB Bank in Cambodia. At the same
time, the study will also suggest some recommendations that will help improve SHB’s performance in foreign
markets in particular and Vietnamese banks in general