Promoting digital culture in organizations: theory and solutions

Abstract

In recent years, with the rapid development of technology and the Internet, building a digital
culture is an important factor that helps organizations adapt and succeed in today’s increasingly competitive
business environment. Accordingly, digital culture not only ensures efficiency and flexibility in an
organization’s operations, but also plays an important role in creating value for customers and helping the
organization enhance its reputation. Using the method of overviewing previous studies, this paper reviews
the theoretical framework of digital culture including the concept, characteristics and role of digital culture for
organizations. Besides, this paper also points out the challenges that organizations encounter in the process
of building digital culture. Finally, this article proposes some solutions to promote the building of digital
culture in organizations in general and the Banking Academy of Vietnam in particular.