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Current Issue
11(01) 2023-2024
Published:
2024-05-03
Adopting artificial intelligence and bank shareholder value: evidence from Asia-Pacific region
Le Minh Duy
01
pdf
Impacting of hotel social responsibilities on customers' brand attitudes and brand preferences for hotels in Viet Nam
Lê Văn Huy, Nguyễn Hữu Thái Thịnh, Trần Thị Thu Dung
19
pdf (Vietnamese)
Global value chain and participation of Vietnamese processing and manufacturing industrial enterprises
Vũ Thị Thanh Huyền
35
pdf (Vietnamese)
Factors influencing online conspicuous consumption behavior
Phan Phuong Thao Le, Huynh Nguyen Bui
51
pdf
Factors affecting the shopping behavior of consumers for powdered milk - the moderating role of ethnocentric orientation
Trần Thị Tuấn Anh, Lê Thị Kim Linh, Lê Vy Thảo Anh, Trần Lan Anh, Nguyễn Thị Thúy Nga
68
pdf (Vietnamese)
Online celebrity brand equity on tiktok: the moderating role of followers’ gender
Trần Thị Kim Phương, Hồ Mai Thảo Nhi, Đỗ Thị Thu Uyên, Mai Thị Hiếu Nhi, Trần Trung Vinh, Trương Bá Thanh, Nguyễn Ký Viễn
87
pdf (Vietnamese)
The implementation of service learning in marketing education: A case at university of economics - the university of Danang
Nguyễn Phương Thảo, Trần Triệu Khải
106
pdf (Vietnamese)
Applying the bibliometrics to systematize themes and topics in born global research
Bùi Huỳnh Nguyên , Phạm Ngọc Lê Ân, Lê Văn Đăng Huy, Trương Thị Kim Yến, Lê Phạm Châu Anh
123
pdf
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