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11(01) 2023-2024

Published: 2024-05-03

Adopting artificial intelligence and bank shareholder value: evidence from Asia-Pacific region

Le Minh Duy

01
- pdf
Impacting of hotel social responsibilities on customers' brand attitudes and brand preferences for hotels in Viet Nam

Lê Văn Huy, Nguyễn Hữu Thái Thịnh, Trần Thị Thu Dung

19
- pdf (Vietnamese)
Global value chain and participation of Vietnamese processing and manufacturing industrial enterprises

Vũ Thị Thanh Huyền

35
- pdf (Vietnamese)
Factors influencing online conspicuous consumption behavior

Phan Phuong Thao Le, Huynh Nguyen Bui

51
- pdf
Factors affecting the shopping behavior of consumers for powdered milk - the moderating role of ethnocentric orientation

Trần Thị Tuấn Anh, Lê Thị Kim Linh, Lê Vy Thảo Anh, Trần Lan Anh, Nguyễn Thị Thúy Nga

68
- pdf (Vietnamese)
Online celebrity brand equity on tiktok: the moderating role of followers’ gender

Trần Thị Kim Phương, Hồ Mai Thảo Nhi, Đỗ Thị Thu Uyên, Mai Thị Hiếu Nhi, Trần Trung Vinh, Trương Bá Thanh, Nguyễn Ký Viễn

87
- pdf (Vietnamese)
The implementation of service learning in marketing education: A case at university of economics - the university of Danang

Nguyễn Phương Thảo, Trần Triệu Khải

106
- pdf (Vietnamese)
Applying the bibliometrics to systematize themes and topics in born global research

Bùi Huỳnh Nguyên , Phạm Ngọc Lê Ân, Lê Văn Đăng Huy, Trương Thị Kim Yến, Lê Phạm Châu Anh

123
- pdf