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20(10)2025

Published: 2025-10-15

The role of employer branding in enhancing employee performance in the banking sector

Thúy Thị Thanh Nguyễn, Anh Ngọc Tuấn Bùi, Phương Ngọc Duy Nguyễn

3-17
- PDF (Vietnamese)
The role of memorable travel experiences on destination loyalty in Ho Chi Minh City through tourist satisfaction

Trúc Thanh Hồ, Thanh Thị Bùi, Mai Thị Như Nông

18-36
- PDF (Vietnamese)
The influence of perception of positive tourism impacts on the intention of local communities to participate in marine tourism in Binh Thuan Province: The role of attitudes

Lành Thị Thu Trương, Công Chí Lê, Lan Thị Hương Hồ

37-53
- PDF (Vietnamese)
Enhancing digitalization and servitization in Vietnamese small, independent retailers

Tài Anh Kiều, Kim Phạm Thiên Nguyễn, Đặng Văn Võ, Sang Phước Lý

54-70
- PDF (Vietnamese)
The moderating role of tourist happiness on medical tourism experiences: A study in Ho Chi Minh City (HCMC)

Hải Phước Tô

71-83
- PDF (Vietnamese)
The impact of functional value, relational value, and emotional value in promoting green purchase behavior: The mediating role of green intrinsic motivation

Hoàng Văn Đinh, Hưng Thái Trần, Dũng Nguyễn Đoàn, Thảo Thị Phương Nguyễn, Phương Minh Nguyễn

84-101
- PDF (Vietnamese)
Behavioral intention to use reusable bottles among students: An approach based on the Extended Parallel Process Model (EPPM)

Khôi Văn Mã, My Phan Hiệp Dương, Tú Huỳnh Cẩm Nguyễn

102-117
- PDF (Vietnamese)