VNU Journal of Economics and Business

Original Articles

• Perceived Corporate Social Responsibility and Its Effects on Consumer Social Responsibility: A Value-Belief-Norm Perspective

  Tran Thu Trang, Pham Huyen Minh, Tran Thi Anh My, Nguyen Hoai Nam, Le Cong Tu

  1

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• Gold Price, Oil Price, and Stock Market Return Spillovers: Empirical Evidence from Vietnam

  Nguyen Thi Hoai, Luong Tram Anh, Le Thi Phuong Uyen, Dau Thao Vy

  13

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• How Does Investment Promotion Affect FDI Inflows? Empirical Evidence from Asian Countries

  Cao Thi Hong Vinh, Ha Phuong Thao, Doan Thi Thu Huong

  26

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• The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers

  Dao Cam Thuy, Phung Tuan Kiet, Kieu Trang An, Do Vu Phuong Anh

  36

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• Application of the By Day Learning Method for Enterprises: A Case Study at Viettel Group

  Bui Quang Tuyen

  48

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• Sustainable Performance Measurement in Public Sectors - A Systematic Literature Review

  Vu Thi Van Anh

  58

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• Evaluating the Impact of EU Non-Tariff Measures on Vietnam’s Textile Exports

  Nguyen Phuong Dung, Ha Van Hoi

  68

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• The Impact of Media Publicity and Online Product Reviews on Consumers’ Purchase Intentions of Energy-Efficient Appliances

  Nguyen Dac Thanh, Le Bao Ngoc, Tran Thu Trang

  77

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• Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors

  Le Hai Binh, Le Thi Mai Le

  90

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• Unleashing Vietnam’s Rice and Coffee Exports: Decoding The Power of Non-Tariff Measures in the CPTPP Market

  Nguyen Thi Vu Ha, Bui Thi Phuong Anh, Nguyen Huong Gian, Le Phuong Linh, Pham Mai Nhi, Nguyen Thi Anh Tho

  101

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• A Bibliographic Analysis of Publications on Willingness to Pay for Organic Food

  Nhat Bach Ho, Vo Van Dut

  113

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